Motion

Moves its children in when they arrive on screen. It changes how something arrives and never whether it is there.

A heading animated one character, word, or line at a time, and still announced as one sentence rather than as a pile of single letters.

A row that runs on its own, seamlessly, and turns back into an ordinary scrolling row for anyone who asked for less motion.

Counts to a number rather than replacing it, in whatever currency or format you asked for.